[KB8653] How hybrid ESET Business Account and ESET MSP Administrator 2 scenarios will work in ESET PROTECT Hub

Issue

Solution

ESET PROTECT Hub simplifies and enhances reseller, Managed Service Provider (MSP), and end-customer scenarios. This guide explains how current ESET MSP Administrator 2 (EMA2) or ESET Business Account (EBA) hybrid scenarios will be supported in ESET PROTECT Hub and outlines the migration process for handling such cases.

Current hybrid scenarios

Below are definitions of “hybrid” scenarios. In the context of ESET Business Account and ESET MSP Administrator 2, several options can be considered hybrids:

  1. Shared Root User Email*: ESET Business Account/ESET MSP Administrator  instances share the same root user email.
    * = Root or superuser is the owner of a specific ESET Business Account/ESET MSP Administrator 2 account

  2. Shared Non-Root Users: Both ESET Business Account and ESET MSP Administrator 2 have common non-root users.

  3. Shared ESET PROTECT or ESET Inspect Instances: ESET Business Account and ESET MSP Administrator 2 instances utilize the same ESET PROTECT or ESET Inspect instances.

  4. Shared Company Information: ESET Business Account and ESET MSP Administrator 2 instances belong to the same company and share company-related data.

Figure 1-1

However, reality is often more complex, as these four cases can overlap or be mutually exclusive. Below are some real-world examples:

  1. Separate ESET PROTECT or ESET Inspect Instances: A customer insists on having two separate ESET PROTECT or ESET Inspect instances despite sharing the same root user email and company information.

    Figure 1-2
  2. Cross-User Integration: ESET MSP Administrator 2 contains users from multiple ESET Business Accounts (and vice versa). This integration may occur when a customer requests support from a reseller (MSP) by inviting them to their own account.

    Figure 1-3
  3. Reseller Misuse: Resellers sometimes misuse ESET Business Accounts as an MSP portal. In such cases, although they may share users and cloud instances, ESET Business Accounts represents one of their customers rather than their own company.

    Figure 1-4

Future hybrid scenarios for ESET PROTECT Hub

ESET PROTECT Hub focuses on simplification and unification of common scenarios. Below are examples of how ESET addresses hybrid scenarios:

  • Streamlining Use Cases:
    • We simplify the handling of hybrid scenarios.
    • We provide clear guidelines to identify and manage hybrids effectively.
  • User-Friendly Migration Process:
    • During migration, we ensure a smooth transition for hybrid scenarios.
    • We highlight the desired solution (e.g., Multi-factor Authentication) as a priority.

Impact on Resellers and MSPs

Below are examples of how this impacts Resellers and MSPs:

Resellers
  • Accurate Representation: Resellers will now be correctly represented in the partner hierarchy.
  • Dedicated Portal: Resellers will receive a dedicated portal within ESET PROTECT Hub. This portal will streamline their common tasks related to selling and customer support.
  • No More ESET Business Accounts Misuse: Resellers will no longer need to misuse ESET Business Accounts to provide support for their customers.
  • MSP Conversion: ESET PROTECT Hub will offer an opportunity to convert resellers into the MSP program directly through its user interface.
MSPs
  • Non-MSP Licenses: MSPs will gain the ability to add non-MSP licenses (licenses ordered outside of ESET MSP Administrator 2 or ESET PROTECT Hub) to their customers. This eliminates the need to misuse ESET Business Accounts for this purpose.

Improvements introduced by ESET PROTECT Hub

My Company concept

For scenarios where distributors, resellers, or MSPs want to manage their own security using ESET products, we introduce the concept of My Company:

  • Automatic Creation: When using My Company, we automatically create a customer account associated with the distributor, reseller, or MSP.
  • Single Portal: MSPs will no longer need to access separate portals (ESET Business Account and ESET MSP Administrator 2). Instead, they can manage their own security and that of their customers directly via ESET PROTECT Hub. This includes a single instance of each cloud console (ESET PROTECT, ESET Inspect, ECOS, ESAC, and more).
One user in many companies concept

In cases where users need to be part of multiple separate companies, we introduce the concept of one user in many companies:

  • Flexibility: Users can now associate with any number of companies.
  • Overcoming ESET Business Account and ESET MSP Administrator 2 limitations: Unlike ESET Business Account and ESET MSP Administrator 2, where a user can be part of only one ESET Business Account and one ESET MSP Administrator 2 company, this concept removes such limitations. Users can seamlessly collaborate across different organizations.

Migration scenarios for ESET Business Account/ESET MSP Administrator 2 into ESET PROTECT Hub

Below are examples of the migration process from the current suboptimal state in ESET Business Account and ESET MSP Administrator 2 to the improved environment.

Resellers in ESET Business Account

While analyzing data, ESET identified ESET Business Account accounts that may be resellers in disguise. However, each metric ESET produced (such as ESET Business Account accounts with more than X users, Y sites, or licenses ordered for Z different customers) had exceptions. In some cases, these metrics did not accurately identify resellers.

As a result, ESET decided to migrate resellers as they exist in ESET Business Account. They will be treated like ordinary self-managed customers unless the Merge clause specified in the next chapter is applied.

After migration to ESET PROTECT Hub, resellers in disguise will be treated as regular self-managed customers. Below is an example of how their license screen will appear:

Figure 2-1

Look at the OWNER column, which represents the real customer’s name for whom the license was ordered. Below is an example scenario:

  1. Assume that the same email address used by the reseller for creating a customer in ESET Business Account is also associated with the reseller’s root contact user in the Central partner catalog of Dexter.

  2. As a result, the reseller will be invited to ESET PROTECT Hub again, but this time as a separate entity called Reseller. The root user will automatically receive the One User in Many Companies capability.

    Figure 2-2
Here is how it will appear for this reseller:
Figure 2-3
 

Implications of Migrating Resellers Disguised as Customers in ESET Business Account

As ESET transitions from ESET Business Account and ESET MSP Administrator 2 to ESET PROTECT Hub, it’s essential to understand the implications of migrating resellers who were previously disguised as customers in ESET Business Account. Here are some key points to consider:

  1. Flattened Company Structure:
    • In the Reseller account, the company structure is flattened to a single customer (the self-managed customer created in ESET Business Account).
    • This simplification can complicate search and other operations for resellers.
  2. Separate Cloud Instances:
    • Resellers will be forced to maintain separate cloud instances for their Reseller persona and Self-managed customer persona.
    • Unfortunately, there is currently no option to merge these instances.
  3. MSP Business Separation:
    • Resellers must separate their MSP business from their existing ESET Business Account standard license MSP-like business.
    • This separation poses challenges if an MSP reseller wants to gradually enroll their customers into the official MSP business channel (currently ESET MSP Administrator 2).
    • The inability to associate MSP licenses as self-managed customer licenses (only as an MSP reseller) creates this limitation.

Example Scenario

  • MSP Reseller A manages Customer A via its Self-managed persona.
    • It provides de-facto MSP support without dedicated MSP-channeled licenses.
    • However, if MSP Reseller A wants to use MSP-channeled licenses for Customer A, they are forced to create Customer A in their MSP reseller persona.
    • The challenge arises because the reseller and self-managed personas have different EPs.
    • Consequently, Customer A will be separated and managed into two different EPs.
      Figure 3-1

Current Limitations

ESET currently does not have a way for resellers to rectify this situation other than manually dissociating all licenses from their self-managed customer persona and associating them with customers in their Reseller persona (along with the creation of those customers).

Figure 4-1

Merge ESET Business Account as My company to ESET MSP Administrator 2

When ESET Business Account and ESET MSP Administrator 2 accounts are currently interconnected via the ESET PROTECT console, they will be automatically merged into one account. Specifically:

  • The ESET MSP Administrator 2 part will become the MSP.
  • The ESET Business Account part will become its My Company.
Automatic merger

This automatic merger is the only case in which we are certain it should happen. Both ESET Business Account and ESET MSP Administrator 2 are already interconnected in the ESET PROTECT console, and they share their data within this console.

Here is how “My Company” will appear across all cloud consoles (ESET PROTECT, ECOS, ESAC):

Figure 5-1

Migrate ESET Business Account and ESET MSP Administrator 2 as Separate Entities into ESET PROTECT Hub

Unless the previous conditions apply to your use case, the automatic merge of the first section and the automatic merge of ESET Business Account as My Company for MSPs is not feasible. So, how will we address those cases?

They Share the Same Root User Email
    • In this scenario, EMA will be migrated as an MSP account, and ESET Business Account as a separate self-managed customer account.
    • The One User in Many Companies (OUMC) concept will apply to the root user.
Figure 6-1
They Share Other-Than-Root Users
    • Similar to the first case, companies will be migrated as separate entities, and the OUMC concept will be applied to relevant users.
Figure 6-2
They Share ESET PROTECT or ESET Inspect Instances:
    • This case is solved through the merger of ESET Business Account as a My Company (as discussed in the previous section).
Figure 6-3
They Share Common Company Information
    • ESET MSP Administrator 2 will be migrated as an MSP and ESET Business Account as a self-managed customer. No direct relationship will be created between them.
Figure 6-4

Manual Merge Feature

While we recognize the need for merging self-managed customers into existing MSPs and Resellers within ESET PROTECT Hub, we currently do not have a confirmed timeline for implementing this functionality. Users will eventually be able to trigger this action directly, but due to the feature’s scope, it won’t be included in the Initial release.